Group Technologies Australasia has been appointed the new exclusive Australian distributor of Swedish electronic music instruments manufacturer Elektron Music Machines.
Based in Gothenburg Sweden, Elektron have been designing some of the most innovative creative electronic music instruments since 1998. Revered by artists, producers, performers and DJs worldwide, Elektron’s creations are a universe of sounds, and performative tools, empowering artists and music lovers through their cutting-edge designs and quality engineering.
“We are very excited to partner with Elektron, who are not only an exceptional brand, but also a unique voice in the studio space. We feel Elektron’s award-winning performance instruments will be right at home amongst a portfolio of manufacturers that are each pioneers within their respective markets. We anticipate a vibrant 2024 and are eagerly awaiting some imaginative new developments from the brand.”
Anthony Touma, General Manager, Group Technologies
“As we take a step closer to the users and the glowing electronic music community in Australia, we’re excited to start working with Group Technologies as our new distributor and brand amplifier for the area.”
Christian Alsing, Global Sales Director, Elektron
From analogue and digital hardware synthesizers to performance samplers and hybrid drum machines to sound processors and effects, through to software that fully integrates with their instruments and computers, Elektron are guided by creativity inspiring artists by pushing the boundaries of technology and their elegant design.
“Elektron Machines have been a big part of both my professional and creative life, since the original MachineDrum and MonoMachine back in the mid 2000’s. Elektron has always been an essential part of my productions and live performances. Their unique workflow and dedication to improving their machines year in and year out with amazing updates, keeps them relevant and modern. Now, twenty years on, I still have the privilege of working with such an amazing, progressive, passionate and customer focused company.“
Lance Harrison, Retail Brands Manager, Group Technologies
For almost 30 years Elektron have nurtured a community of electronic musicians with notable users including Jean-Michel Jarre, Autechre, JakoJako, MGMT, Hank Shocklee, Chemical Brothers, Lari Basilio, Boys Noize, The Knife, Thom Yorke, Sophie Xeon, Nine Inch Nails, Mogwai, Air, Aux88, New Order and many more.
“Elektron machines have that beautiful synergy between modern technology and an interface reminiscent of vintage synth designs. Since the release of their MachineDrum and MonoMachine, I have been a huge fan of Elektron, and my work as Honeysmack consistently features an Elektron box. Am very excited to be working closely with them here at Group Technologies.”
David Haberfeld, Marketing Specialist, Group Technologies and the artist known as Honeysmack
