Group Technologies Australasia has been appointed the new exclusive Australian distributor of premium cable brand Cordial GmbH.
Founded in the early 1990s as a division of the Hermann Adam company, and still headquartered in Germany, Cordial manufactures an extensive range of ready-made cables for instrument, microphone, loudspeaker and recording applications. Cordial is also renowned for its practical bulk cables for installation and integrators.
Over the past 25 years, Cordial has become one of the most recognised names in the premium cable sector thanks to their focus on exceptionally clean audio and quality.
“We are very excited to partner with a brand that has such a strong heritage and products with excellent attention to detail. The addition of Cordial to GT’s portfolio makes for a perfect fit and keeps very much in line with our focus on brands that deliver market leading audio products,” explains Group Technologies’ General Manager Anthony Touma.
In addition to their presence in the retail sector, Group Technologies is also a leading supplier of systems integration hardware across Australia- offering solutions for venues, corporate, restaurants, education and more. The addition of Cordial to their range will allow for expanded bulk cable product availability for installers throughout Australia.
The new partnership with Group Technologies serves to bring reliable supply of Cordial’s exceptional product offering to more AV professionals and their clients across the country, as Tobias Felbermayr, Cordial’s Head of Sales & Marketing, explains-
“We are delighted to appoint a new exclusive Australian distributor with an extensive history in professional audio. Group Technologies has a clear vision, excellent communication, and a broad knowledge of the market. We look forward to working together with them to offer artists, professionals and integrators in Australia, a dependable source of quality cables. We believe they have the depth of insight required for Cordial to flourish in Australia; and we are very excited about our new partnership.”