Group Technologies Australasia has been appointed the new exclusive Australian distributor of Latvian electronic music instruments manufacturer Erica Synths.
Based in Riga, Latvia, Erica Synths is a company of creative visionaries, musicians, and genius engineers developing unique and innovative musical instruments that make a difference in terms of quality, design, usage and solve problems that are not yet addressed– saving modular patches, distinctive ways of sound design and intuitive interfaces.
“We are honored to represent such a creative and innovative company in Erica Synths. Erica Synths is a great fit for our current range of products and we look forward to an exciting future working together and bringing their inspiring instruments to Australian creators.”
Lance Harrison, Retail Brands Manager, Group Technologies
Erica Synths’ work designing and creating Eurorack modules and desktop instruments truly demonstrates they understand the ways in which electronic music makers want to explore their workflow, whether for production in the studio, live performances on stage or educational goals in the classroom. Erica Synths make a difference, they strive to offer the highest possible quality in their gear in terms of how it looks, sounds, and functions. All instruments are designed and manufactured in Latvia.
“We are thrilled to announce that Erica Synths is partnering with Group Technologies to widen the accessibility of our instruments for the Australian creative community! This collaboration marks an exciting milestone for us, as Group Technologies’ expertise will help streamline our distribution process in the regional market. We are excited to see this collaboration unfold and look forward to inspiring and supporting the innovative spirit of Australian musicians and producers.”
Erica Synths
Girts Ozolinš started Erica Synths in 2014 and has to date, made some of the most memorable Eurorack modules and systems along with iconic desktop instruments. Most recently Erica Synths collaborated with techno legend Richie Hawtin to create the Bullfrog and Bullfrog XL, educational electronic music instruments designed to captivate and inspire both young and professionals alike, whilst Erica Synths’ Perkons HD-01 tears down the borders between drum machine, synthesizer, and drone machine. Their collection of Eurorack modules and systems continue to be innovative and remain at the forefront of electronic music instrument design.
“Erica Synths instruments have a deep understanding of pushing the parameters of electronic music making throughout their products. Erica’s Eurorack modules and desktop instruments offer a unique world of sounds and tools that ultimately inform new and exciting creative approaches to performing and making music to sound design. It will be a pleasure to be working with Erica Synths here at Group Technologies.”
David Haberfeld, Marketing Specialist, Group Technologies and the artist known as Honeysmack
